as a gaijin why should anyone bother?
There's lots of reasons a gaijin might want this sort of setup (some but not all of these apply to me):
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Language skills- language skills are a big help, but those take time and energy
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Time, effort, and context- If you want a 'civilian' girl for an NSA, it takes a ton of time, a lot of effort (especially if you have no game to start developing one), and of course you have to go where the girls are, which means probably hanging out in bars several nights a week. Some guys hate the bar scene, or for married guys whose wives expect them home most evenings, this would be especially tough.
With a 'social club', you pick the girl and if she agrees, she meets with you someplace where transitioning to the bedroom is pretty simple. You also don't have to do the legwork to see if a particular escort place will let you in.
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NSA- I don't think saying 'the price of a sugar baby is 3 drinks' is really accurate. Sure, it's easier for gaijin to have one night stands that way, or maybe to find a real GF that way, but to find something in between? not so much.
With a social club, you don't have to explain what you want, and you don't have to lie. If you meet with a girl from a social club, she knows what the score is.
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quality/quantity- Yes, even with no game pretty much anyone can get laid in Japan, if you are willing to unattractive girls or older women. For guys with no game, and/or that aren't exactly prizes on the looks front and/or are in their 30s, 40s, or later, those 'rich and beautiful Omotesando girls' aren't going to give them the time of day. Neither are college girls at the bars.
This is one of the open questions at a social club, and is definitely one strike against it versus escorts. There's generally no negotiation with escorts (aside from perhaps 'extra services'), but with a social club girl if she doesn't dig old guys for example, she might ask to get paid quite a bit more than the going rate. But the benefit of the social club is compared to escorts in Tokyo,
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sugar baby NSA > escort NSA- sugar baby NSA is better than escort NSA because a) in the case of the social club, you actually see real pictures of the girl before picking her. none of this fake pictures, or blurring out the face, or posing the girl so she hides her stomach -- granted, I'm sure the pics don't show the girls in various levels of undress... and b) more importantly, sugar baby is true GFE. A guy doesn't have to worry about the timer going off after 50 minutes. Sure, I can book an escort for all night long, but usually those 'all nighters' start at 10pm. And in a lot of cases, a sugar baby is much cheaper. Giving her 2 or 3 man for an entire evening vs 3 and a half for 2 hours with an AM girl (*ding* your time is up!) sounds like a pretty good deal, although I'm sure the hotel expectations might be a little higher for a sugar baby.
So I think there certainly are situations where a sugar baby situation makes a lot more sense than chasing 'civilians' or meeting escorts on a time-limited basis. Anyone have any other feedback? Thanks.