What Is A Sakura Scam?

The term sakura refers to a scam, where fake customers are used to attract real customers to shops. In case of dating websites, it refers to fake ads by apparently attractive girls, created by the shop. They are pretty easy to spot once you get used to it. Basically, the old rule applies: "If it is too good to be true, it is probably not true...".
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Good stuff...easy to understand. I'll keep an eye out for that, then.