News Reflecting on 2017 and Looking Ahead to 2018

TAG Manager

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We hope that this message finds you well in the new year of 2018!

Let me start off by referring you to our year-end message from 2016 going into 2017:
https://tokyoadultguide.com/threads/reflecting-on-2016-and-looking-ahead-to-2017.13739/

Another year has concluded and now we are rolling strong into the New Year. 2017 turned out to be a fairly static year for TAG in terms of growth and activity, which is what we predicted since we did not change the site significantly during the period. The major changes we made over the past year begun with moving all operations to Japan as well as securing all of our services with SSL (HTTPS) connections. A lot of the work performed on TAG was largely transparent to the visitors and members. The change in advertising was also made during 2017, which has been well received for both our members and advertisers. We opted to keep our advertisement fees higher to control the quality of the ads that we accept to be posted here.

We would like to thank our regular visitors and those members are continually active around TAG, your contributions and support is greatly appreciated, thank you! Luckily, despite a few small incidents, 2017 was a great year content wise. TAG has become more of a full-time job and the support we receive from the membership has been nothing short of awesome. Due to the advertisements, which given us some real revenue, our major expenses have been covered for the most part except human manpower. We will continue to pay our 3rd party developers who do hourly work for us, but none of our staff receive any sort of compensation as of yet. At least, critical operational fees are well covered, thank you!

Going forward in 2018, we really want to move things further forward and continue to improve services and content pieces to help our member retention rate. We have many people join the site and either stay in lurker mode or make a few posts and then disappear after a short period. Moreover, we have some administrative overheard around people that seem to not understand what this site is about. I'm not sure how we can more clearly state what we do here. It has been slightly frustrating to get verbally abusive messages from people who joined and then are suddenly offended by our content. TAG is not a fully-graphical site for a reason!

In summary, we will march forward and continue to provide a reliable, trustworthy service to all of our members and visitors. We urge those of you lurkers to get involved, please don't be shy! We love to hear from people who have some experience in Japan as well as other parts of the world. TAG is a open, friendly environment where you can talk about just about anything without the fear of being shutdown by management or other members. (Exception being: truly illegal content, use common sense!)

Last but not least.... I have begun working on a TAG refresh, however it will be a long road until the final version is completed. This will be a technology refresh, design update and features change. I am currently in the stage of mapping out 76 components that need to be rewritten or trashed for the refresh. Good times.

You can see some basic statistics that we will share with you today that represents a simple view of our stats for 2017.

During 2017 there were 57.8 Million Pages Served* across 101.5 Million Hits*, Reaching approximately 1.4 Million Viewers*. Our bounce rate for visitors reached 16.78% compared to the 2016 figure of 10.58% a slight increase, which may be attributed to how we measure this. Average time spent on on TAG per visitor, decreased by 16% to an average of 7 minutes 19 seconds.

Visits By Type:

2016 Returning Visitor: 37.7%
2017 Returning Visitor: 36.7%

2016 New Visitor: 62.3%
2017 New Visitor: 63.3%

*Stats above have been processed with our best effort to weed out bots and other non-human viewers. Stats are statistically analyzed using raw log files from our DWH and data collected in our analytics software package.

General Site Statistics for Content:
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