Shinjuku Behind Don Quixote

Thanks. I'm well aware of the average street tout's reputation. These guys were all Japanese and pointed directly to the doors and entrances to the clubs on that street while saying "sex', 'soapland' 'Japanese'.
So, while agreeing with the fact that touts are not to be trusted, has anyone ever ventured into any of the establishments on that street? A quick look at google street view shows the names to be: MAX (Fashion Health) and Soapland Kadoebi
https://www.google.com/maps/@35.6939411,139.7022005,3a,75y,96.43h,90t/data=!3m7!1e1!3m5!1sfUn6HRqFFFk7Jw0R9NYQMQ!2e0!6s//geo2.ggpht.com/cbk?panoid=fUn6HRqFFFk7Jw0R9NYQMQ&output=thumbnail&cb_client=maps_sv.tactile.gps&thumb=2&w=203&h=100&yaw=97.898026&pitch=0!7i13312!8i6656?hl=en
Sorry about the long link to the street view. My tech skillz ain't all that :S

The shops you mention are legit. Kadoebi is some kind of cheap soapland chain as far as i know. They are famous but i'm quite sure not foreigner friendly so if you decided to talk to one of those touts and trust them they would most likely not take you there but to a shady place.