I'll only add my 2 yen as a 'white person of non-color' -- I resent the objectification by Asian women who desire the pink/pale white skin.
Getting a tan is apparently forbidden
Furthermore, we have to remember that not everyone speaks English as a first language and not everyone is aware of the different terminologies that have come and gone over the generations. I had a best friend through my primary school years who was born to a mixed couple (mother was white, father a black american). The amount of abuse tossed at him by white AND black people was just insane.